Why We Invested in Bonsai's Seed Round

The more marketing channels brands use, the harder it is to know what’s working. Despite tracking every click and impression, most marketers can’t answer the fundamental question: which campaigns are driving real, incremental sales? Traditional tools oversimplify attribution, ignore true incrementality, and leave brands guessing where their next ad dollar should go. The decline of third-party cookies and stricter privacy laws (GDPR, CPRA) have only made this harder.

Why We Invested in Bonsai's Seed Round

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The more marketing channels brands use, the harder it is to know what’s working. Despite tracking every click and impression, most marketers can’t answer the fundamental question: which campaigns are driving real, incremental sales? Traditional tools oversimplify attribution, ignore true incrementality, and leave brands guessing where their next ad dollar should go. The decline of third-party cookies and stricter privacy laws (GDPR, CPRA) have only made this harder.

Why We Invested in Bonsai's Seed Round

Last month’s Bridges to the Coasts event at the TechChicago Week Capital Summit brought together a diverse cross-section of the tech investing world. The panel featured Haley Bryant’s “hilariously early” perspective from Hustle Fund, growth equity insights from Mei Headley from Mercato Partners, and Seed/Series A expertise from Vignesh Ravikumar at Sierra Ventures. Zach Hammond from JP Morgan provided wisdom from the perspective of and exit advisor, and I had the pleasure of moderating.

Reflections from Bridges to the Coasts

CHICAGO — July 17, 2025 — Bonsai, the first-party marketing intelligence platform that automates profitable growth, today announced an investment of $1.8 million to accelerate go-to-market efforts and further development of the company’s platform. The investment was made by Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early, and Service Provider Capital alongside individual investors Daren Cotter and Sheetal Jain.

Bridge Invests in Bonsai's $1.8M Seed Round

Bridge participated in Mahalo’s $2.6 million pre-seed round led by Motivate, with Diagram also participating. The funds will be used to scale product development as well as sales and marketing efforts. We look forward to supporting Rob and the Mahalo team as they transform how manufacturers handle these critical obligations.

Why We Invested in Mahalo's Pre-Seed Round

Mahalo, a new end-to-end post-purchase experience (PPX) platform, today announced $2.6 million in pre-seed funding and the launch of their software for small and midsize manufacturers. Designed to make North American manufacturing firms more competitive on a global scale, Mahalo enables producers of consumer and industrial products to modernize their customer support utilizing generative AI. Motivate Venture Capital led the oversubscribed round, with participation from Diagram and Bridge Venture Fund.

Bridge Invests in Mahalo's Pre-Seed Round

MEMPHIS, Tenn., July 23, 2025 /PRNewswire/ -- AnyCreek, the leading AI-powered booking and business management platform for guided outdoor experiences, announced today that it has acquired Origin (exploreorigin.com), the pioneering software company built to serve outfitters, guides, and outdoor business owners. The acquisition marks a major step forward in AnyCreek's mission to help outdoor businesses run smarter, easier, and more profitably.

AnyCreek Acquires Origin to Create Leading SaaS Platform

Margot Zuckerman, Bridge summer intern class of 2022, was recently recognized in Harvard Business School's Alumni Career Journeys series.

Former Bridge Intern Highlighted by HBS

Pat Utz, cofounder of Abstract, a startup that helps businesses understand how new laws could affect them by breaking down complex legislation into clear, actionable insights is speaking out against California proposals that would restrict digital ads. “If we can’t tell the right people about our business, it will be extremely difficult to grow.”

Connected Commerce Council Features Abstract

Bodily CEO Featured on the Story of a Brand Podcast

Savings and investing startup Acorns has acquired EarlyBird, an investment gifting platform for families, the company told TechCrunch exclusively. The financial terms of the deal were not disclosed.

Acorns acquires family wealth platform EarlyBird

Caraway Launches Glass Airtight Storage Containers

Lawmatics Hires Former AppFolio Executive as CTO

Flowers Food Completes Simple Mills Acquisitions

Building a business around safer, non-toxic home goods isn’t just a trend—it’s a necessity. That belief drove Jordan Nathan to launch Caraway in 2019, starting with ceramic non-stick cookware as a healthier alternative to traditional Teflon-coated pans.

Caraway Founder Interviewed on Forbes

Connor Ryan, Partner at Bridge Venture Fund, shares his insights on investing in overlooked markets and the importance of sustainable unit economics.

Connor featured on Sure Shot Entrepreneur Podcast