San Francisco, California, United States — Lebesgue: AI CMO, specializing in AI-powered marketing solutions for e-commerce brands, has raised $3 million in a seed funding round led by Interactive Venture Partners including participation from Bridge Investments, Fil Rouge Capital (FRC) and K20 Fund. The funding round, announced on January 21, 2025, aims to bolster the company’s mission to help businesses make sense of their metrics and improve performance.
About the company
Founded in 2019 by Josip Begić, Lebesgue specializes in developing innovative software tools that empower companies to gain actionable insights from their data. With its headquarters in the heart of California’s tech hub, the startup has carved a niche in delivering solutions tailored to e-commerce brands and data-driven decision-making.
Lebesgue’s flagship offerings include:
- Le-Pixel, a tool ensuring precise ad performance tracking despite challenges like iOS 14 privacy updates.
- Product Intelligence, which helps businesses identify their top-performing products and uncover hidden growth opportunities.
- Advanced Competitor Intelligence, designed to provide businesses with critical benchmarking and strategy optimization insights.
The company’s tools have already delivered impressive results for users, including a 50% increase in Return on Ad Spend (ROAS) and a 25% reduction in wasted ad spend.
Purpose of financing
With the newly secured funds, Lebesgue plans to enhance its product offerings, expand its team, and further refine its tools to deliver more value to its growing customer base. The company also aims to scale its operations to reach more e-commerce brands globally and maintain its focus on simplifying workflows for businesses.
CEO's Insights
Josip Begic, Founder and CEO of Lebesgue, said:
“This is a major milestone for us. In addition to our growing U.S. customer base, we now have key U.S. investors who share our vision. We’ve spent the last few years perfecting our product, and this funding will be instrumental in scaling our sales and marketing efforts. We want to help even more businesses replace guesswork with objective, mathematically sound marketing strategies.”
Investor Perspective
Mary Alcantara, Investment Partner of Interactive VP, said:
“Lebesgue stands out as one of our most exciting recent investments. Their approach to leveraging data and AI in the marketing world addresses a significant gap in the market. We believe they’re poised for huge growth, and we’re thrilled to support them in expanding their sales and marketing capacity.”
Conclusion
The seed funding underscores the confidence investors have in Lebesgue’s ability to address critical challenges in the e-commerce and data analytics landscape.
For more information, visit Lebesgue on LinkedIn.